Everyone’s gotta start somewhere, right? Well I got my start working with a client named Princess Anastasia Beaverhausen.
Princess Annie, as her friends call her, is a pig.
Who starred in a rap video. (Yeah, for real.)
Want proof? Watch the music video. I couldn’t make this stuff up if I tried.
So, how did I end up tweeting and blogging on behalf of a pretentious pig? That’s easy. I had no freaking idea what kind of client I was looking for! So when this pot-bellied wonder sauntered in and wanted me to become her voice, I jumped at the chance.
You’ve probably had one of those clients too. You know the kind I’m talking about — they’re the kind you accepted in the early days of your business because it sounded like a great opportunity to “expand your horizons”.
What I quickly learned is that this is exactly the type of client who would make me end up question my sanity. It didn’t take long playing “meme manager” to Princess Annie before I realized that she was not what I was looking for.
Who is my ideal client, exactly? That was a much tougher question to answer.
I knew that I had to get clarity on that before I ended up writing Facebook status updates for Herman the Hamster and creating marketing campaigns for Dwayne the Donkey. Talk about career suicide…
I began to narrow down exactly who I wanted to work with by creating a Customer Avatar.
By creating a customer avatar, you’ll determine exactly who you want to work with. But that’s just the beginning. When you understand what motivates your best customer, what they’re passionate about and what keeps them up at night, reaching them is way easier. You’ll also figure out where your ideal customer hangs out, what they like to do in their free time and how much purchasing power they have.
All of this knowledge takes the guesswork out of creating new products and services, pricing them competitively and promoting ‘em like a BOSS!
In short, it means you’ll never have to work with schmucks (or beg for business) ever again. Sound good?
Get started creating your customer avatar right now. And in the comments below, let me know the most surprising thing you learned about your best customer that will help you reach them more easily.