Ok, I’ll admit it. I’m a little late to the Instagram game. But lately I’ve been taking a look at how brands are using Instagram as a content marketing tool and I am taking notes! A few of my favorite tips are below. And if you and I haven’t connected on IG yet, let’s do it!
When it comes to energy work, crystal magic and Reiki, I’m
kinda supremely skeptical. With that said, I love watching Danielle LaPorte do her “woo”. She pulls in a mix of business, life, family and friends that blurs the lines between entrepreneurship and art.
Favorite tip: What does your entire Instagram account say about you? Take a step back from single posts and take a peek at your entire body of work (fun fact: this is called your “quilt”).
Stones are people too. Full moon tomorrow. The babies are laid out for a moon bath (cleansing). Take care of your tools. There’s so much in our lives that gives us energy. Boosters, healers, clarifiers. Friends, food, silence, music, crystals, teachers, books, team, flowers, technology, prayers. Care for your people and your gear and you don’t need to keep looking for the next new booster. You’ve got what you need, pour some love — and moonlight on it.
Looking for an interesting way to promote your blog posts on Instagram? Try a collection of images turned into a video like designer Erin Anacker.
Favorite Tip: To create a richer visual, use a combination of people, places and things.
19 Designer #Miniviews: Sophie Davies (@ohmyclumsyheart_) makes things and has a blog; she’s a jewellery designer-maker and creative lifestyle blogger. Current Obsession: Travel What drives you? I want to make nice things for nice people. Superhero power: I’m really great at UFO machines. Design is … something intelligent, fun, useful, or incredible—it has to have an element that makes you stop in your tracks. With *a little more patience* the world would be a better place. Read the rest of her miniview and snag resources on the blog (link in profile)! #100daysproject #100daysofMiniviews #betwixters
A video posted by Erin Anacker (@erinanacker) on
Run To The Finish
Amanda Brooks McLatchie is a running coach and travel blogger (can you say…best gig EVER?!). Her Instagram feed is devoted to inspiring, challenging and celebrating runners from around the world — and she does it by getting up every day, lacing up her shoes and hitting the pavement.
Favorite Tip: Be your own paparazzi. You don’t need a photographer following you around 24/7 to let people in, on your daily routine.
I’m not no fashionista, but I’m in love with whomever is writing the Madewell Instagram posts. It makes me want to buy one of everything.
Favorite tip: Images obviously matter, but don’t forget to write double-tap-worthy copy!
A photo posted by Madewell (@madewell1937) on
Every year in April, over 500,000 people flock to Coachella Music Festival in California for a weekend of music, art and shenanigans. This year, Coachella identified musicians and celebrities to “take over” their Instagram account so followers could see Coachella through their eyes.
Favorite tip: Instagram channel takeovers. It’s simple — find someone your followers love and invite them to take over your Instagram account for an hour (or maybe an entire day!).
For The Glow
Have you ever asked yourself if you should be using hashtags on Instagram? The answer is yes. It may feel a little awkward, but using relevant hashtags will help you get found and connect with people you want to follow. Jennifer Jordan over at For The Glow is building a thriving community through hashtags.
Favorite Tip: Research shows that interactions are highest on Instagram when posts have 11+ hashtags. ELEVEN! Feels weird. Do it anyway. 😉
Every moment brings an opportunity to pursue your goals. We have two spots left for membership. Imagine where you’ll be at the end of 6-weeks with a coach, mentor and community behind you! We can help you clear roadblocks + create a healthy life, but…the first step is all you. #justdoit #leapandthenetwillappear #fortheglow #fitfam #seattlefitness #community #motivation #getfit #transformation
A photo posted by Jenn (@fortheglow) on
Now it’s your turn
Who’d I miss? Who do you love on IG? Share your favorite person to follow on Instagram for content marketing ideas in the comments below!